WHY LABELLING OUR BEEF IS IMPORTANT
Our only goal is that the end consumer has a ” consistent eating experience every time ” they buy our beef. Consumers world wide but especially in South Africa are frustrated with a varying eating experience. Buying the same cut of beef but experiencing large variances in Tenderness, Juiciness and Flavor.
These 3 components are the only guarantee for a consistent eating experience. Therefore all our individual cuts are specifically graded in relation to what we believe the eating experience will be. With this methodology we want the consumer to “get what they pay for” every time they buy a Beyond Beef steak.
Reference : https://www.beyondbeef.co.za/about/health-benefits-of-wagyu-beef/